The leading research and analysis resource on dot brands
Helping you to understand how the new dot brand domains create value

Dot Brand Observatory – creating value from dot brand TLD 2018-04-15T15:34:33+00:00

Dot Brand Domains and Digital Brand Performance

The Observatory helps you understand why dotBrand enable better customer experience, how brands operate and what websites or shortcuts have been created.

April 2018 Key Figures


Dot Brand Second Level Domain Evolution

Domains registered by brands are used to publish a website, to redirect the user with a branded link or for other reasons such as protection or internal purposes.

Geographical Split of Dot Brand Websites

Most active countries are Germany, France, Spain and USA.

The list of every dot brand website per country is available in our Profiles Dashboard.

Business Vertical Split of Dot Brand Websites

The Automotive industry has been activating the highest number of dot brand websites.

The list of every dot brand website per vertical is available in our Profiles Dashboard.

Dot Brand Top Level Domains Evolution

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The Dot Brand Observatory is the leading research and analysis programme on Dot Brands. 544 brands registered their brand name at the highest level of the internet address hierarchy, the Top Level Domain. The research analyses the strategies, tactics and operations of the brands that are proactively using their new domain name to create better customer experience and to enhance their brands. On this site you will find a global status graphical dashboard, illustrating the growing landscape of Dot Brand. Dot Brand profiles represent the brand activity on their Domain Name. The websites using a dot brand internet address are analysed individually, and most active brands are presented in detailed case studies . As per advertising section, dot brand internet adresses are used in brand marketing, outdoor advertising, TV ads as well as adwords.

These resources are essential to anyone involved in brand development and protection, looking for inspiration, benchmarks or insights.

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What does the research cover ?


Dot brand activity and status

Marketing, Business and Technical Standpoint

Summarized Dashboards

Detailed Description

Top Level Profiles

Specific data for every dot brand registry

Brand Strategy Assessment

Multi-Dimensional Maturity

Search, Naming, Popularity

Websites Profiles

Details for every actual website

Individual Website Profiles

Keyword performance, Website Backoffice

Content and Search Engine Optimization

Case Studies

Deep dives into brand strategies and operations

Dot Brand Strategy Illustration

Communication and Advertising

In depth 360° Business analysis and review

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