The geographic distribution of dot brands merits some consideration. While North American companies apparently submitted the majority of dot brand applications, registry operators in Europe and China appear to be moving faster when it comes to delegation (making the top level domains live) and creating active second level domains.
Once again, however, the data sample is relatively small, and can easily be skewed by one or two dot brands so these conclusions are tentative.
One possible reason for the enthusiasm of European dot brand applicants in pushing ahead with their registries is that they are accustomed to seeing their brands under multiple ccTLD extensions. There are over 40 ccTLD extensions covering Europe alone. It is equally possible that European brands have communication strategies that lend themselves more to the application of a dot brand.
The geographical origin of applicants has been defined by ICANN as equating to the address of the entity that submitted the application. Note that some brands applied via one of their subsidiaries. This may not be located in the country where activity is occurring.