Design and optimisation for dot brand SEO
Technical Search Optimisation Score
To assess the value of a dot brand in search optimisation, we use one of the tools that measures the criteria that search engines use and combines them into an algorithm to understand how different domains performed relative to one another. Criteria include
- The speed of the site
- The presence of robot.txt, site map
- The existence of titles and image description
We then applied a score from 0 to 100. Our results show that sites under dot brand domains are being increasingly optimised for search.
The majority of websites had a score ranging from 50 to 59 out of a maximum of 100. A score above 75 is considered as “good”, while below 50 shows that the number of failed checks is higher than the number of passed ones.
The number of inbound links for sites supported by dot brand domains is low, and most of domains have no inbound links. As a matter of comparison, highly optimised brand websites would have in excess of 1,000 inbound links. The right part of the chart correspond to above 100 inbound links, and the darker colours correspond to the more recent researches. It is very interesting to note that the number of domains with inbound links is growing, while the proportion of domains with no links is decreasing.
Matt Cutts explains in this video that even though “he wouldn’t assume that just because you have a large number of indexed pages that you automatically get a high-ranking”, the more pages you have, the more chances you have to rank for different keywords. Plus, the more pages you have, the more likely you have more overall links and PageRank, which do directly impact your rankings.
The number of large sites in the dotBrand world is increasing consistently since 2016.