Some brands are going full speed ahead on their brand gTLD, but in this first phase of discovery and learning, most players are usually testing and piloting their new dot brand Top Level Domain name . The concept of the pilots is to limit the risks, and therefore initial launches are made on brand gTLD websites where limited traffic is expected.
JCB, the Japanese credit card company, has launched their new .jcb domain name, starting with their international sites and some lower traffic local sites – Vietnam, Russia or India. Visit our case study page to download a complete analysis of dot JCB.
Barclays, the UK based Bank, has launched home.barclays as their corporate site. This site is ranked in the top 100’000 most popular sites, but the most active site for barclays is barclays.co.uk, who actually ranks in the top 5’000 most visited sites.
Furthermore, as detailed in our SEO section, many sites are not optimised for search engines. Global popularity of dot brand domains is still relatively low.