This implemention mode consists of redirecting the user to another domain. This can be achieved by indicating in the HTML “htaccess” file that the user will be redirected.
The redirect can be a “deep redirect”, meaning that the user will go to a specific page. For instance, http://support.microsoft redirects to https://support.microsoft.com. It can also be a “basic” redirect, where it simply leads to the home page. eyewear.mango redirects to http://shop.mango.com/
SSL Certificates and HTTPS
Some websites in the dot brand space carry SSL certificates, enabling secure connection to their sites. SSL is commonly used to secure eCommerce sites and is denoted by “https”. The majority of dot brand sites with SSL certificates are from the financial sector. BNP Paribas is an example of a bank which uses https domains:
eMail and MX configuration
Some brands are using dot brand email adresses. Gucci, the famous Italian luxury brand uses a .gucci address on their customer service website. Weir, a engineering company, also uses a .weir address.
The chart represents the number of sites having “mx” records in their domain setup – ie domains where the basic email setup has been made.