Brand Domains Case Studies
The brand domains case studies are detailed examinations of specific brands.
The case studies provide in-depth analysis of a range of topics, from the global dot brand strategy to the execution of the dot brand and the benefits to the business. The execution looks at how brand domains are used in social media or advertising, what technology is used and how websites have been optimized for search engines. The analysis also covers global brand naming approach, content strategy and how the brands use their new gTLD to support new customer experience and deliver a better customer experience.