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So far Dot Brand Observatory has created 113 blog entries. – April 2017

Leclerc's wine e-commerce store is on "ma cave" means my cellar and also my wine cellar. This is the third e-commerce site for Leclerc in their .leclerc TLD, after and Leclerc is a french supermarket chain who applied for their .leclerc domain name extension in 2012. They are amongst the pioneers who [...]

2017-04-28T07:50:25+00:00 Websites|

dot Abbott – a multi-dimensional domain for better reach and customer service

dot Abbott - a multi-dimensional domain for better reach and customer service dot Abbott case study main takeouts Abbott was one of the first brands to launch a dot brand domain in October 2015. With 107 domains in dot Abbott, out of which 32 are actual live websites as of April 2017, Abbott is also [...]

2017-04-21T08:32:00+00:00 Case study, Uncategorized|

dot leclerc – April 2017

E.Leclerc is a French cooperative society and hypermarket chain. In 2014, 18,3 millions households visited a Leclerc supermarket. Leclerc publishes advertising brochure with the weekly promotions. The website printed on their brochures is, a Leclerc dot brand Top Level Domain name. The logo also represents The letter E stands for Edouard Leclerc, the founded [...]

2017-04-21T05:51:57+00:00 Communication| – April 2017

SEAT, the spanish car manufacturer from the VW group had launched a vast programme to provide a dot seat minisite for 95 car dealerships retailers in Spain. That programme went live end of 2015. SEAT has relaunched their website with a new, fresher and modern look and feel. All of the 95 dealerships mini-sites were also refreshed [...]

2017-04-20T06:16:48+00:00 Websites| – April 2017 was launched ealy April 2017 by Mini, the car brand owned by the BMW Group. This is the country selection page that will only appear once. A Cookie will remember your choice and will redirect the user to the domain corresponding to the correct country. redirects to Our dot Mini domain extension profile provides [...]

2017-04-20T05:55:25+00:00 Websites|