The Largest French e-Commerce Site to be Called Oui.sncf
Launch foreseen in November 2017
According to the french newspaper le parisien , SNCF is launching a major rebranding exercise around the “Oui” name. That complete rebranding will be supported by the dot sncf domain. The site voyage-scnf.com is expected to be relaunched in November 2017 under the internet adress oui.sncf. dot brand domains are explained here.
The site generated a turnover of 4.6 billion Euros in 2016, and is expected to grow to 5.5 billion EUR in 2020. The number of tickets sold in 2016 was of 86 million, with peaks up to 240’000 tickets per day. Beyond the new naming “oui.sncf”, the new site will include Artificial Intelligence engine to suggest the trip that best matches your preferences and your past behaviour.
The logo will be colored and will mention the .sncf – or point sncf in french.
The site oui.sncf is presently redirecting its users to voyages-sncf.com, the e-commerce site for SNCF ticket.
SNCF is presently deploying its “oui” brand , used for the bus lines – a service launched in 2012 as isBus and rebranded to OuiBus in 2015.
The Oui brand is also used for OuiGo, a French low-cost train service offering services to the north, the north-west and the south-east of France. It is a subsidiary of the French national rail company SNCF, but it is independently run from its parent company. The service was announced by the head of SNCF, Guillaume Pepy on 19 February 2013, and it launched services on 2 April that year.
The TGV standard offer should also be progressively labeled to inOui, according to le monde. An “InOui” TGV will be the assurance to have a new generation TGV train and Wifi on board.
The new brand will be launched on July 2 with 16 TGVs, progressively expanded. The target is to have 30% of TGV labeled InOui by end 2017.