dot deloitte is a dot brand new gTLD
Deloitte is a multinational professional services firm, headquartered in New York, who successfully applied for the dot deloitte new Top Level Domain name.
Deloitte provides audit, tax, consulting, enterprise risk and financial advisory services with more than 225,400 professionals globally. In FY 2015, earned a record $35.2 billion USD in revenues.
In early 2012, in order to promote Choice, Competition and Innovation, ICANN opened its doors to allow organizations to apply for new Top Level Domains. In total, 1,930 applications were received, of which 675 were brands applying for a closed new gTLD, a dot brand. Deloitte took an active role in this programme, as they are, together with IBM, in charge on the “Trademark Clearing House”. The TMCH is a solution that helps brands and trademarks be protected in this new landscape.
dot deloitte overview
Dot stories is running, in partnership with Valideus, the dot brand observatory that analyses all the activity of the dot brand. According to the dot brand observatory, deloitte has created 6 domains in their dot brand platform. One of these domains is mandatory, created at go-live, called nic.brand.
4 other domain have ben created by deloitte, and they redirect to specific pages within their traditional domain. This is very common implementation framework within the new dot brand extension owners. 2 other pages are actually not resolving.
According to a video posted on YouTube and on Deloitte’s corporate website, deloitte is launching a major rebranding project. The green dot has been part of their branding since a long time, and is at the center of The dot is usually after deloitte or D.
It is not clear what the impact of the new domain name extension programme will have on the rebranding project, but the final call to action of the video mentions explicitely the dot deloitte: visit brand.deloitte for more information.