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The Dot Brand Observatory is the leading research and analysis programme on Dot Brands. 544 brands registered their brand name at the highest level of the internet address hierarchy, the Top Level Domain. Sponsored by Verisign, the research analyses the strategies, tactics and operations of the brands that are proactively using their new domain name to create better customer experience and to enhance their brands. On this site you will find a global status graphical dashboard, illustrating the growing landscape of Dot Brand. Dot Brand profiles represent the brand activity on their Domain Name. Thewebsites using a dot brand internet address are analysed individually, and most active brands are presented in detailed case studies . As per advertising section, dot brand internet adresses are used in brand marketing, outdoor advertising, TV ads as well as adwords.
These resources are essential to anyone involved in brand development and protection, looking for inspiration, benchmarks or insights.