The DOT BRAND OBSERVATORY

The leading research and analysis resource on dot brands
Helping you to understand how the new dot brand domains create value

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Dot Brand Observatory – creating value with dot brand TLD 2017-05-22T08:21:31+00:00

The dot brand Observatory is an extensive research programme about the dot brand domain namespace. Around 550 brands have registered their name at the highest level of the domain hierarchy, the Top Level Domain. Sponsored by Verisign, the research analyses the strategies, tactics and operations of the brands that are proactively using their new domain name to create better customer experience and to enhance their brands. On this site you will find dashboards for every branded Top Level Domain name, profiles of every website, detailed case studies as well as examples of advertising using a Brand Top Level Domain name . These resources are essential to anyone involved in brand development and protection, looking for inspiration, benchmarks or insights.
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Key Figures of our April Research

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Geographical split of dot brand websites

Most active countries are Germany, France, Spain and USA.

The list of every dot brand website per country is available in our Profiles Dashboard.

Dot brand websites growth

Brands publish websites in their Active Domains

Redirects are used as shortcuts to bring the user to a dedicated page within existing sites

 Other domains do not resolve at the second level – they may require a third level domain name – or are the mandatory “nic” pages

What does the research cover ?

Landscape

The global picture of dot brand activity and status

Detailed Description

Summarized Dashboards

Marketing, Technical and Business Analysis

Top Level Profiles

Specific data for every dot brand registry

Brand Strategy Assessment

Multi-Dimensional Maturity Analysis

Search, Naming Strategy, Technology

Websites Profiles

Details for every actual website in dot brand world

Individual Website Profiles

Traffic, Popularity, Technology

Content and Search Engine Optimization

Case Studies

Deep dives into specific brand strategies and operations

Dot Brand Strategy Illustration

Communication and Advertising

Marketing, Social Media, Technology and Seach

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