The DOT BRAND OBSERVATORY

The leading research and analysis resource on dot brands
Helping you to understand how the new dot brand domains create value

Home
Dot Brand Observatory – creating value from dot brand TLD 2017-10-16T08:50:25+00:00

DotBrand are Internet Address that End with a Brand Name

The Observatory helps you understand why dotBrand enable better customer experience, how brands operate and what websites or shortcuts have been created.

Key Figures from our October Research

0
LiveBrands
0
ActiveBrands
0
DomainNames
0
ActiveWebsites

Dot Brand Second Level Domain Evolution

Domains registered by brands are used to publish a website, to redirect the user with a branded link or for other reasons such as protection or internal purposes.

Geographical Split of Dot Brand Websites

Most active countries are Germany, France, Spain and USA.

The list of every dot brand website per country is available in our Profiles Dashboard.

Business Vertical Split of Dot Brand Websites

The Automotive industry has been activating the highest number of dot brand websites.

The list of every dot brand website per vertical is available in our Profiles Dashboard.

Dot Brand Top Level Domains Evolution

Featured Brand : BNP Paribas

All dot brand profiles are accessible from our Profiles section.

Maturity analysis

The multi-dimensional analysis looks at the following five criteria :
>Content
>Popularity
>SEO
>Taxonomy
>Volume

Technical Data

Applicant : Bnp Paribas
Vertical : financial
Back End Registry Provider : Afilias

The applicant operates bnpparibas.com

Contract date : May 29, 2014

Delegation date : August 14, 2014

Spec 13 Requested on : July 29, 2014
Status : Granted
Spec 9 was not applied for

TLD history

Date
Total SLD
Redirects
Active
Google Pages
Best Alexa Rank
Oct 2017
48
10
30
59’578
3’079
Aug 2017
45
9
29
60’488
3’189
Jun 2017
44
8
28
69’239
3’319
Apr 2017
44
5
27
39’516
3’154
Feb 2017
39
1
29
40’834
3’269
Dec 2016
37
3
28
36’113
3’375
Oct 2016
37
5
26
34’715
3’174

We have the data and the expertise
to support your project
Contact us to learn more

The Dot Brand Observatory is the leading research and analysis programme on Dot Brands. 544 brands registered their brand name at the highest level of the internet address hierarchy, the Top Level Domain. Sponsored by Verisign, the research analyses the strategies, tactics and operations of the brands that are proactively using their new domain name to create better customer experience and to enhance their brands. On this site you will find a global status graphical dashboard, illustrating the growing landscape of Dot Brand. Dot Brand profiles represent the brand activity on their Domain Name. The websites using a dot brand internet address are analysed individually, and most active brands are presented in detailed case studies . As per advertising section, dot brand internet adresses are used in brand marketing, outdoor advertising, TV ads as well as adwords.

These resources are essential to anyone involved in brand development and protection, looking for inspiration, benchmarks or insights.

Contact us for more details.

What does the research cover ?

Landscape

Dot brand activity and status

Marketing, Business and Technical Standpoint

Summarized Dashboards

Detailed Description

Top Level Profiles

Specific data for every dot brand registry

Brand Strategy Assessment

Multi-Dimensional Maturity

Search, Naming, Popularity

Websites Profiles

Details for every actual website

Individual Website Profiles

Keyword performance, Website Backoffice

Content and Search Engine Optimization

Case Studies

Deep dives into brand strategies and operations

Dot Brand Strategy Illustration

Communication and Advertising

In depth 360° Business analysis and review

Is designed and operated by

with

Sponsored by