The DOT BRAND OBSERVATORY

The leading research and analysis resource on dot brands
Helping you to understand how the new dot brand domains create value

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Dot Brand Observatory – creating value from dot brand TLD 2017-08-13T21:25:54+00:00

Key Figures from our August Research

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ActiveBrands
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The Dot Brand Observatory is the leading research and analysis programme on Dot Brands. 544 brands registered their brand name at the highest level of the internet address hierarchy, the Top Level Domain. Sponsored by Verisign, the research analyses the strategies, tactics and operations of the brands that are proactively using their new domain name to create better customer experience and to enhance their brands. On this site you will find a global status graphical dashboard, illustrating the growing landscape of Dot Brand. Dot Brand profiles represent the brand activity on their Domain Name. The websites using a dot brand internet address are analysed individually, and most active brands are presented in detailed case studies . As per advertising section, dot brand internet adresses are used in brand marketing, outdoor advertising, TV ads as well as adwords.

These resources are essential to anyone involved in brand development and protection, looking for inspiration, benchmarks or insights.

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Featured Brand : Abbott

All dot brand profiles are accessible from our Profiles section.

Main Websites in TLD

Maturity analysis

The multi-dimensional analysis looks at the following five criteria :
>Content
>Popularity
>SEO
>Taxonomy
>Volume

Technical Data

Applicant : Abbott
Vertical : healthcare
Back End Registry Provider : Afilias

The applicant operates abbott.com

Contract date : July 24, 2014

Delegation date : March 7, 2015

Spec 13 Requested on : June 3, 2014
Status : Granted
Spec 9 was not applied for

TLD history

Date
Total SLD
Redirects
Active
Google Pages
Best Alexa Rank
Aug 2017
110
11
36
9’369
143’629
Jun 2017
109
10
35
12’431
168’116
Apr 2017
107
10
32
11’280
193’604
Feb 2017
106
10
26
10’683
223’452
Dec 2016
93
14
15
7’732
205’756
Oct 2016
84
12
6
7’701
233’897
Aug 2016
82
5
5
5’616
264’048
Jun 2016
81
5
5
2’753
519’060
Apr 2016
78
5
4
2’179
379’643
Feb 2016
9
5
1
225
115’359
Nov 2015
8
5
1
121
291’790

Dot Brand Landscape

Geographical Split of Dot Brand Websites

Most active countries are Germany, France, Spain and USA.

The list of every dot brand website per country is available in our Profiles Dashboard.

Dot Brand Second Level Domain Evolution

Brands register names at the Second Level Domain, below their dotBrand Top Level Domain.  Brands can then use the registered domains to publish a website, as a branded link to redirect the user or for protection or internal purposes only.

Business Vertical Split of Dot Brand Websites

The Automotive industry has been activating the highest number of dot brand websites.

The list of every dot brand website per vertical is available in our Profiles Dashboard.

Dot Brand Top Level Domains Evolution

What does the research cover ?

Landscape

Dot brand activity and status

Marketing, Business and Technical Standpoint

Summarized Dashboards

Detailed Description

Top Level Profiles

Specific data for every dot brand registry

Brand Strategy Assessment

Multi-Dimensional Maturity

Search, Naming, Popularity

Websites Profiles

Details for every actual website

Individual Website Profiles

Keyword performance, Website Backoffice

Content and Search Engine Optimization

Case Studies

Deep dives into brand strategies and operations

Dot Brand Strategy Illustration

Communication and Advertising

In depth 360° Business analysis and review

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