The dot brand Observatory is an extensive research programme about the dot brand domain namespace. Around 550 brands have registered their name at the highest level of the domain hierarchy, the Top Level Domain. Sponsored by Verisign, the research analyses the strategies, tactics and operations of the brands that are proactively using their new domain name to create better customer experience and to enhance their brands. On this site you will find dashboards for every branded Top Level Domain name, profiles of every website, detailed case studies as well as examples of advertising using a Brand Top Level Domain name . These resources are essential to anyone involved in brand development and protection, looking for inspiration, benchmarks or insights.
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